Original article published 10.23.12 – Rockstar Events blog.
“Video Killed the Radio Star” by The Buggles, released in 1979, was the first music video ever to air on the MTV network when they launched on August 1, 1981. Although it was not the first promotional video ever made for music, as The Beatles were the first to use this idea in the 60s, it was definitely one of the most influential.
Before MTV, the appearance of musicians, bands, and artists overall didn’t matter as much as it does today. Music videos were an absolute feast for the eyes + over night they became the most important piece of matter that sold new music to listeners. There was nothing more intriguing than viewing your most prized artist playing your favorite song right from the television. This was the birth of ‘image’ becoming the main selling point of an artist, not necessarily their voice or talent anymore – sadly! Video killed the radio star!
Since 1981, MTV + other television networks now hold over 30 years worth of priceless cinematography; they’ve captured deceased music legends such as Freddie Mercury and Michael Jackson. Without film, we would only have still images or sound clips from these great musicians to reflect back on.
Home videos + film capture people as they are at that very moment in time. Watching them back is as close as we’ve come to going back in time, going back to the pasts of our very own lives.
At this present time, we are in the midst of the ever-changing ‘Digital Age’. Since the invention and craze of the Digital Camera, videographers have been sought after less and less. The battle of photographers vs. cinematographers has been won with ease by photographers supplying us with photos galore!!! The biggest question posed is . . . Why?
Perhaps it’s due to social media sites such as Facebook + Pinterest that are addicting + photo focused or perhaps it’s because it is easier and less awkward to take photos of your friends + family rather than it is to film them. I’m sure there are hundreds of reasons why but regardless film has resulted in the less popular option.
For events such as weddings + parties, it is cheaper to hire just one vendor then both. Photography is something we can easily share with our guests however, in years to come it can be less satisfying. For photos capture only a still moment, a brief laugh, or a small detail of that time, whereas video captures the total essence of your entirety during those special moments of your life! If it were your wedding, wouldn’t you want to re-live it to the fullest and play it back to your children, showing them exactly how your greatest moments were lived?
Someone once said that “A picture is worth a thousand words”. If you looked at a photo from 100 years ago, you would have to guess what it was trying to tell you, who the person might be, or where it was taken. Film on the other hand, puts life in to motion and tends to speak for itself.
When you plan your wedding or your next event, remember that film preserves precious moments of our lives + of our loved ones; so don’t forget to capture it in every way possible to really remember it! Don’t neglect the videographers out there who will record one of the most important days of your life, a wedding or event that you will want to show to your friends, family, children, and their children, over + over again!
I leave you with the wise words of French-Swiss film director, screenwriter, + film critic, Jean-Luc Godard, “Photography is Truth. The Cinema is Truth Twenty-four Times Per Second.”